See By Chloe: Blue Light Special

See By Chloe: i believe the the craze of designer turned discount started with isaac mizrahi and target (which my friend renee affectionately calls "tar-jey," and you should too). Or maybe I'm giving the designer himself too much credit and really should be praising the likes of forever 21. you know what i'm talking about, right? i'm talking about the low-quality fabric, the poorly drawn lines, the fake-leather shoes, but yes, genuine and authentic designer pieces sold at bargain bin prices. and as we know, everyone from paul&joe to proenza schouler is now riding that train.

chloe chose a slightly more traditional route, similar to ralph lauren. she just introduced a cheaper line. see by chloe is actually not "cheap," per se, as her denim usually retails around $200. compared to the $575 of the label chloe, however, it's relatively cheap.

it also sucks. and here's why: it costs money to make and sell high quality fashion. designer clothing fits well for a reason-- that being that a lot of time and effort goes into making certain that it's well made, durable, timeless and flattering. sewing the name "chloe" on a pair of jeans does not make them awesome... phoebe philo and paulo andersson make the jeans awesome.